The Led, a company specialised in visual communication and LED panels, received 150 million reais from Kinea. The investment was made through Kinea Private Equity V.

Galapagos Capital, our Partner in Brazil, advised the Led in this process. 

The company, which has also begun operating in the commercialisation of advertising space within large retail chains, will accelerate with the investment. The strategy gained traction with the acquisition of Retail Media, a company specialising in communication panels at points of sale.  "There is a very significant growth avenue for retail media. We had already observed the potential of the business model in other retail ventures, which allows for the monetisation of customer traffic in stores, translating into increased sales and the capture of a larger volume of advertising budgets for retailers", highlights Dioego Montezano, executive partner of Private Equity at Kinea.

The investment in The Led is the third made by the V fund in 2025, and the seventh since its launch in 2021. The other investments were made in Cobasi, Blue Health, Alvorada, Grupi SEB, Greentech, and LWSA.