Dirk started his professional IT career in 1996 with a German POS company. Within a few years, he sustained the company’s expansion efforts into Switzerland, Austria, and Spain. Since then, his passion for point-of-sale solutions and the entire customer experience, both digital and physical, as well as the hybrid between the two, only deepened.
In 2001, he continued his career at the Swiss POS company TCPOS, working with a purpose until becoming a co-owner in 2004 and driving significant growth over the next several years. In 2013, TCPOS became part of the Zucchetti Group, and he transitioned from entrepreneur to
manager, representing multiple product and service lines while being part of the Italian HQ-ed company with global expansion aspirations.
With TCPOS joining (2013) and subsequently merging (2018) into the Zucchetti Group, the goal became expanding Zucchetti’s presence in the European market, not only for the TCPOS applications but also for ERP, HR, and other hospitality software.
In 2021, he took on the roles of International Chief Strategy Officer and Head of POS within the “Worldwide Business Operations” division, being trusted with additional strategic and operational responsibilities for Zucchetti’s international expansion.
With an added focus on M&A activities and his devotion to creating long-term value, he is continuously balancing and driving the art of bringing people together and integrating products and all areas of organisations for long-term success and growth. Throughout his journey, his priority has remained the human being; whether that’s a customer, employee, colleague, or partner, with a great interest in coaching and mentoring.
As of 2022, in the new role as Executive VP WBO, he is working closely with and contributing to the Zucchetti Steering Committee on various activities, including acquisitions of companies operating in foreign markets.
His mantra is simple: Who wants to lead people must like humans…